The Customer is Always Right
The Customer is Always Right
"The customer is always right” is a slogan which drives service staff to deliver customer satisfaction. It is a philosophy that guides employees to treat customer issues and complaints seriously. For instance, in food business, when diners are not happy with the food, the service staff must immediately send out another plate.
However, many contend that this is not a fair way to conduct business. When customers are always right, they can be dishonest and they will exploit their servers. Policies about what it means to be a customer should be made clear to avoid abuse from customers and prevent loss. Differing opinions give rise to much discussion on the validity of the slogan in business.
The advocates of the slogan say that customers are needed for business to grow. In order to gain a steady market, customers must get what they want to be satisfied. This ensures that they will spread the word to others and will bring more customers back. Companies with good customer service are sure to have aresounding reputation.
Furthermore, customers need to feel that they are special and valued. They should not feel that they are only needed for their money. Service staffs need to realize that customers are also the reasons why they got hired. Without customers, there will be no employees.
Lastly, following this slogan is the best way to weed out competitions. In a modern world where competition is fierce and there are always new marketing gimmicks, investing in customer service will always pay off. Customers will see a business’s good intentions that will deepen their loyalty.
Those who disagree say that it gives abrasive customers an unfair advantage over nicer customers. Some customers who are demanding can ask for more and can be unreasonable. They can get better treatment knowing that they are always right. All kinds of customers should be given equal treatment.
They also say some customers are simply bad for business. When they become abusive or unreasonable, it can result in more losses than gains for the business as employees give them more attention and time. Pleasing these kinds of customers becomes a priority instead of maintaining the business.
Lastly, it can result in employee dissatisfaction. Employees are what make the business operate. They are the frontrunners who deal with different customers every day. When they are told to always give in to customers’ desires because customers are always right, they will feel that they are not being valued.
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